This book was unknown forgotten, and scarcely mentioned except in a high powered marketing book, which is itself almost impossible to find. In that marketing text, there are only two mentions of an obscure text by a fiction writer named Walter S. Campbell.
Campbell wrote up his discoveries in "Writing Non-Fiction", which was a textbook for his college class, "How to Write Convincing Non-fiction".
It took quite a while to search up a copy of his book as sadly, Campbell is long dead, and his book is out of print. Then, one day I happened upon a copy.
Most of the book was typical academic pablum, but it boiled down to one incisive chapter.
That was a breakthrough on its own. No one else had ever gone this route.
And when I started converting his text into videos for this course, it was only then that I really understood that powerful marketing book which mentioned him, in spite of my studying that marketing book over and over and over.
But because Campbell found a four step pattern, a natural set of principles that he figured out with a natural way, people are wired per him. It's the way they really prefer to read the data they need in that single, concise pattern.
All the various sales page formulas and systems of marketing and presentation were explained. That pattern explained not just that single marketing book, but all the marketing books I'd ever read by any author.
That pattern also explained why almost all nonfiction is boring. Why 99.6% of all nonfiction books miss the boat and why the continuing top-selling nonfiction books become and remain top-sellers.
It explains the core reason that good Ted talks are held in such esteem.
And it tells the model of fiction as well, because it describes the typical four act play that's been used since the Greeks perfected it. (I wouldn't be surprised if Campbell studied Greek plays to bring these modern principles out of those dusty archives.)
That pattern also explained Campbell's own success with his fictional novels under the pen name of Stanley Vessel.
Sure. You don't know his name or works today, but perhaps it's not such a loss - because now you can. You now have access to this short course.
I hinted at some of the things that are all connected. Once you understand the natural principles he talks about in that one book, the ones that everyone has forgotten. Those principles, if you want to skip ahead, are in lesson seven.
Yes. That's the last lesson. And so, after covering that, you should head back to the beginning and then let Campbell explain everything else you need to know to really grasp the heady material he's covering.
I included in the material for this Becoming a Writer training program, because I don't know of any wealthy writer who doesn't write both fiction and non-fiction. And I care that you achieve all your own goals in writing because when you are writing and talking about your books, be they fiction or non-fiction, you'll be using the same four principles, the same pattern.
That's if you want to write effectively every time you write, whenever you write anything.
So I'll leave you these short lessons to your own discoveries and "a-ha" moments.
Luck to us all.
EVERYBODY WRITES NON-FICTION. It is almost impossible to become a literate adult before having to write a speech, an article, or at least a letter. Before we leave school, we have commonly written reams of non-fiction. Yet not many people are aware that writing non-fiction is at once an art and a business that is to say, a profession. They do not realize what an opportunity it offers them.
Yet the writer of non-fiction often enjoys more prestige, and may earn more money, than his rival, the writer of fiction. For he may provide his readers with quite as much amusement as any fiction-writer, yet also provide them with much useful information. Thus he appeals to everybody, and makes the best of both worlds.
In fact, the writer of non-fiction enjoys certain solid satisfactions and advantages denied to the writers of fiction. He has a far larger public and a far more stable market; he enjoys a vastly greater range of subject-matter and technique; and he knows his work is useful indeed indispensable – if our civilization is to be maintained.
His readers include almost the entire literate population. For everybody reads non-fiction, from the cradle to the grave. Good books in this kind go on selling, year in, year out, long after novels and plays have lost their vogue and are forgotten.
Any publisher will tell you that a book of non-fiction is an investment, which may go on paying royalties for fifty years; whereas a novel is a speculation that generally turns sour in a year's time. Writing non-fiction is not a gamble, but a business.
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